Real-Time Analytics
M-Dot Network Analytics provides the following types of information and capabilities for retailers, issuers and product manufacturers while complying with all consumer privacy regulations:
- Transaction Analysis – Basket analysis including transaction detail and amount
- Redemption History – Complete history of all redeemed coupons and offers
- Category Analysis – Category shopping trends, basket trends
- SKU Level Analysis – SKU level analysis, brand loyalty patterns, purchase cycles
- Time Tracking – Time and location-based profiling
- Cross Trade – Analysis across trade series and retailer
M-Dot Networks provides various slices of data for the subscribers to the system. Retailers see all of their data in real time and online. Issuers see consolidated data with views to enhance their program performance. M-Dot provides analytics allowing all participants to measure and view their programs in real time. Client confidentiality is provided via custom views or slices allowing each participant access to their data.
In today’s world of paper coupons, redemption data is not available for several weeks due to the long settlement process. The M-Dot Network redemption processing platform enables our customers to proactively manage their campaigns in real time. M-Dot Networks can provide a breadth of analytics never seen before in the industry. Contact us for more information.
